Digital financing experiences for premium automotive brands
For over three years at VAST, I led UX/UI design for digital financing experiences across top automotive brands like McLaren, Aston Martin, Jaguar, Land Rover, Maserati, Rivian, Subaru, and Fisker.
I embedded with product and engineering across a multi-brand portfolio, treating financing as a design problem rather than a form. I built a shared UX foundation and component language each marque — McLaren, Aston Martin, Land Rover, Maserati, Rivian and others — could inherit while keeping its own premium character.
Every brand demanded a bespoke, luxury feel, yet the underlying financing flows were largely the same. Building eight-plus experiences one-off would have been unmaintainable; the work was to make one system flexible enough to feel custom per brand without fragmenting.
A reusable financing experience that scaled across the brand portfolio — consistent flows, faster brand onboarding, and a design language premium enough to sit next to McLaren and Aston Martin. Over three-plus years it became the backbone for how these brands present financing online.
Led UX/UI end to end: journey mapping, wireframes, high-fidelity interface design, and a shared component system tuned per brand, in continuous iteration with engineering through release.