Brand identity, web & mobile apps for a currency exchange
Created a new brand identity and completely re-designed the website with intuitive navigation. Designed mobile applications for iOS & Android across tablets and phones, developed the social media presence, and created infographic illustrations.
For MercaDolar's earlier chapter I paired a new identity with a rebuilt product — website and mobile apps — plus the social and editorial pieces that carry a currency-exchange brand day to day.
A currency-exchange service has to feel dependable and easy across web and mobile at once, while communicating rates and concepts clearly to a broad audience.
A refreshed brand identity, a redesigned website with intuitive navigation, iOS/Android apps for tablets and phones, an active social presence, and infographics that make the service legible.
Led creative direction and UX/UI: brand identity, website redesign, mobile apps for iOS and Android, social media presence, and infographic illustrations.