Brand identity built on a custom dot typeface
Mike Introini is a software developer based in New York City. I designed a modern identity revolving around a custom typeface created with dots to visualize a theme of connections.
The concept came from the client himself — a software developer — so I built the identity on a custom typeface made of dots, visualizing the connections at the heart of what he does.
Mike Introini, a NYC software developer, needed a personal brand that felt modern and technical without being cold. The idea of connections had to live in the letterforms themselves.
A modern identity anchored by a custom dot-based typeface — a distinctive, ownable system that turns an abstract theme of connections into a visual signature, extended to the web.
Designed the identity and its custom dotted typeface, and applied the system across brand and web UX/UI.