LITE FINTECH LLC

Electronic wallet platform — web design & branding

A fintech platform that provides its users an electronic wallet in which they can connect to their banks via ACH, transact with each other in the ecosystem, and send payments and remittances.

Approach

I designed around the core promise — a wallet that plugs into your bank — mapping ACH connection, peer-to-peer transactions, payments and remittances into flows a first-time user could trust immediately.

Challenge

Financial trust is fragile. Lite Fintech needed to make bank-linking via ACH, in-ecosystem transfers and remittances feel safe and effortless, while carrying a clean brand across web and product.

Outcome

A cohesive electronic-wallet experience and brand — bank connection, transfers, payments and remittances presented in one clear, trustworthy interface.

What I Did

Handled UX/UI, web and branding: user flows for ACH linking and transactions, high-fidelity interface design, and the brand identity across the platform.

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Ivan Martinez — Senior Product Designer · Start a project