Rebrand for a multi-currency technological company
Rebrand for a multi-currency technological company. As the Creative Director and UX Designer, I created a new brand identity and completely re-designed the website.
As Creative Director and UX designer I led the rebrand and the site redesign together, so the new identity and the new experience reinforced each other instead of one being bolted onto the other.
MercaDolar is a multi-currency technology company whose brand no longer matched its ambition. It needed an identity and a website that read as modern and trustworthy in a crowded fintech space.
A new brand identity and a fully redesigned website that repositioned MercaDolar as a modern multi-currency platform, with a consistent visual system across every touchpoint.
Directed the rebrand and redesigned the website end to end: brand identity, visual system, and the full UX/UI of the new site.