Typography logo for a fashion photography studio
H&J is a fashion photography studio established in Spain. My goal was to create a logo design for Abraham Lago, the primary photographer and founder of the agency — a typography logo with a modern look and minimal presence, where the lines bring a vintage-modern feel.
For a fashion photography studio, the logo had to recede behind the work — so I designed a restrained typographic mark where the linework carries a vintage-modern tension.
Abraham Lago's studio needed a logo with a modern, minimal presence that still felt crafted and timeless — able to sit quietly alongside high-end fashion imagery without competing with it.
A typographic H&J logo with a modern, minimal look and a vintage-modern character in its lines — a mark built to complement the photography, not overshadow it.
Designed the typographic logo and its core identity for Abraham Lago, founder and lead photographer of the studio.